Marking 25 years of fashion evolution, the campaign celebrates LYN’s journey to becoming a timeless accessories icon for the modern woman. #LYNLegacy
LYN x PRAYA: Lost in Los Angeles
For this collection, Praya reflects the spirit of the modern woman who moves forward along the path of her dreams with self belief and confidence, conveying this narrative through a campaign that is both captivating and empowering.
Inspiration from Praya’s life experiences in Los Angeles. It blends the free-spirited energy of Los Angeles with LYN’s signature forms and functionality. At the heart of the collection is the iconic Evil Eye symbol, representing protection and the warding off of negative energy. This comes to life through the collection’s highlight — the Evilly Bag
EVILLY'S COLLECTION
